Commercial Growth
Partner Programme From Zero: Tiers, Incentives and Enablement That Work
What a company launching its first channel actually needs: a handful of committed partners, a joint value proposition and a programme sized to match. The report sets out the considerations and practical implications discussed in the article.
- Format
- PDF · 14 pages
- Published
- Published Oct 2026
- Article
- Read the article
What's inside
- 01Partners sit inside most technology revenue, so a first programme is strategic
- 02Channel share is falling and varies by region, so design locally
- 03Start with a handful of committed partners and a joint value proposition
- 04Partner economics must work for the partner: the multiplier is the offer
- 05Incentives should reward needed behaviour, in the order you need it