Commercial Growth
Revenue Operations: How to Build a RevOps Function from Scratch
What an Australian or New Zealand company should build first in revenue operations: shared definitions, clean data and one owner, before any platform. The report sets out the considerations and practical implications discussed in the article.
- Format
- PDF · 14 pages
- Published
- Published Oct 2026
- Article
- Read the article
What's inside
- 01Revenue operations is now a mainstream operating model, not a start-up fashion
- 02Most revenue problems start with disagreement over definitions, not software
- 03Technology is the second job: firms own tools, not integration
- 04Sales operations has been drafted into everything except selling
- 05ANZ mid-market firms should build lean, because capacity is the constraint