Global Market Entry
Market Entry Strategy in a Multipolar World: How to Sequence Expansion
Trade is re-routing, capital is concentrating and rules keep shifting. Here is how a Head of Strategy should sequence international expansion. The report sets out the considerations and practical implications discussed in the article.
- Format
- PDF · 15 pages
- Published
- Published Oct 2026
- Article
- Read the article
What's inside
- 01Capital is concentrating, so access to the best markets is now contested
- 02Regional flows diverged sharply, and averages hide where entry is easiest
- 03Trade is not shrinking; it is re-routing towards closer partners
- 04Fragmentation has a measurable cost, and trade-intensive firms bear most of it
- 05Market size is the weakest criterion for deciding what comes first