Global Market Entry
Japan market entry beyond Tokyo: prefectural investment partnerships
Tokyo still takes most foreign greenfield projects, yet prefectures are building the machinery to win them. How a CEO can enter Japan outside the capital. The report sets out the considerations and practical implications discussed in the article.
- Format
- PDF · 14 pages
- Published
- Published Oct 2026
- Article
- Read the article
What's inside
- 01Tokyo still dominates foreign greenfield investment, but regions are winning a growing share
- 02Japan's FDI stock is at a record, and policy aims to more than double it by 2030
- 03Foreign companies already in Japan are positive, which lowers the perceived risk of entry
- 04Prefectures are building the support machinery that foreign investors need
- 05Anchor investments show how a region pulls in foreign capital and supporting firms