Financial & Investment
Family Office Investors: Why Direct Deals Need a Different Pitch
Family offices buy relationships and alignment before they buy terms. How they evaluate direct investments, and how a company should approach them. The report sets out the considerations and practical implications discussed in the article.
- Format
- PDF · 14 pages
- Published
- Published Oct 2026
- Article
- Read the article
What's inside
- 01The pool of family capital is growing faster than the supply of access
- 02Direct investing is mainstream, but family offices are becoming more selective
- 03They buy people and alignment before they buy terms
- 04The family's own business shapes the investments it prefers
- 05The family's own succession decides who signs and how long they stay