Commercial Growth
Airline Ancillary Revenue: How to Price Extras Passengers Accept
Ancillaries now fund the modern airline, and European regulators are watching how they are sold. A CFO’s guide to growing extras without resentment. The report sets out the considerations and practical implications discussed in the article.
- Format
- PDF · 14 pages
- Published
- Published Oct 2026
- Article
- Read the article
What's inside
- 01Ancillaries now carry a sixth of airline revenue, which changes the CFO’s risk profile
- 02Passengers pay less overall, so extras feel like a trade rather than a trap
- 03European regulators are targeting presentation, not the existence of extras
- 04Travellers resent hidden fees more than they resent paying
- 05Bundled fare families outperform piecemeal fees when framed around value